What question did this study set out to answer?

To examine how different augmented reality features and contextual elements affect tourists' intentions to engage with experiences.

Exploring the role of augmented reality attributes and contextual factors in shaping tourists behavioural intentions

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To examine how different augmented reality features and contextual elements affect tourists' intentions to engage with experiences.
Analyzed various augmented reality attributes relevant to tourism
Investigated contextual factors influencing tourist decisions
Used qualitative and quantitative methods for data collection
Identified significant links between augmented reality features and positive behavioral intentions
Contextual factors greatly influence how tourists perceive augmented reality attractions
Found that targeted AR attributes increase engagement and intention to visit

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Explores how augmented reality attributes influence tourists' behavioral intentions, suggesting key contextual factors matter.

Methlouthi et al. (2026) studied this question.

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