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January 1, 2026International Journal of Business Information Systems

The Role of Digital Technologies and Social Media Marketing in Shaping Consumer Behaviour and Engagement

Muhammad Shahid Khan Nargis Afzal Syed Ahmad Ali Abdul Waheed Muhammad Tasnim Khan

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Key Points

The aim is to explore how digital technologies and social media marketing affect consumer behaviour and engagement levels.
Analyzed existing literature on digital technologies and social media marketing
Examined case studies across various industries
Considered consumer engagement metrics and behaviour patterns
Digital technologies significantly shape consumer purchasing decisions.
Social media marketing enhances brand engagement among users.
A correlation exists between effective digital marketing strategies and consumer loyalty.

Implication

Examines how digital technologies influence consumer behaviour and engagement, suggesting important marketing strategies.

Abstract

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Cite This Study

Khan et al. (2026) studied this question.

synapsesocial.com/papers/69e3201440886becb653f225 https://doi.org/10.1504/ijbis.2026.10077757

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