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Jan-Benedict E.M. Steenkamp | Synapse

JE

Jan-Benedict E.M. Steenkamp

Consumer Behavior in Brand Consumption and Identification

University of North Carolina at Chapel Hill

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

9 pubs · 4,046 cites · h-index 8

Affiliations

Work Experience

University of North Carolina at Chapel Hill

2008 - 2010

Tilburg University

2000 - 2002

Wageningen University & Research

1996 - 2000

KU Leuven

1996 - 1999

Publications