Start
Entdecken
nav.journalClub
Trends
Mehr
Synapse
⌘+K
Synapse
Sprache
Deutsch
Deutsch
L. J. Shrum | Synapse
LJ
L. J. Shrum
Consumer Behavior in Brand Consumption and Identification
HEC Paris
Share
Follow
Claim This Profile
About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
165 pubs · 10,044 cites · h-index 43
Affiliations
HEC Paris
HEC Paris in Qatar
Behavioral Pharma (United States)
See all
Publications