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Rik Pieters | Synapse

RP

Rik Pieters

Consumer Behavior in Brand Consumption and Identification

Tilburg University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

288 pubs · 23,009 cites · h-index 71

Affiliations

Work Experience

Tilburg University

1984 - 2025

Universidade Católica Portuguesa

2022 - 2025

Tinbergen Institute

2023 - 2023

University of Warwick

2023 - 2023

Erasmus University Rotterdam

1988 - 2023

Publications