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Vicki G. Morwitz | Synapse

VG

Vicki G. Morwitz

Consumer Behavior in Brand Consumption and Identification

Agricultural Marketing Service

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

162 pubs · 6,840 cites · h-index 39

Affiliations

Work Experience

Agricultural Marketing Service

2025 - 2025

New York University

1992 - 2025

Columbia University

2019 - 2025

National Bureau of Economic Research

2024 - 2024

University of California, Los Angeles

2024 - 2024

Publications