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Stefan Hoffmann | Synapse
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Stefan Hoffmann
Consumer Behavior in Brand Consumption and Identification
Kiel University
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
476 pubs · 6,313 cites · h-index 44
Affiliations
Kiel University
Kiel Institute for the World Economy
Fachhochschule Kiel
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