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Bobby J. Calder | Synapse

BJ

Bobby J. Calder

Consumer Behavior in Brand Consumption and Identification

Northwestern University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

189 pubs · 11,205 cites · h-index 46

Affiliations

Work Experience

Northwestern University

1977 - 2024

Kellogg's (Canada)

1983 - 2024

Northwestern University

2003 - 2024

W.K. Kellogg Foundation

2020 - 2020

University of Arizona

2002 - 2002

Publications