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Richard J. Lutz | Synapse

RJ

Richard J. Lutz

Consumer Behavior in Brand Consumption and Identification

University of Florida

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

93 pubs · 13,003 cites · h-index 34

Affiliations

Work Experience

University of Florida

1986 - 2022

Deutsche Bahn (Germany)

2016 - 2016

Graduate School USA

1982 - 1982

Harvard University

1979 - 1979

Orano (United States)

1979 - 1979

Publications