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Philip J. Trocchia | Synapse

PJ

Philip J. Trocchia

Consumer Behavior in Brand Consumption and Identification

University of South Florida

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

46 pubs · 1,404 cites · h-index 15

Affiliations

Work Experience

University of South Florida

2022 - 2025

University of South Florida St. Petersburg

2004 - 2023

Kansas State University

1999 - 2011

Publications