Pulse Entdecken nav.journalClub Debatten Trends Forschende

Join discussions, follow papers, and never miss your next session.

Download on theApp Store

Start Entdecken nav.journalClub Trends

⌘+K

Paul M. Herr | Synapse

PM

Paul M. Herr

Consumer Behavior in Brand Consumption and Identification

Virginia Tech

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

87 pubs · 6,522 cites · h-index 28

Affiliations

Work Experience

Virginia Tech

2010 - 2022

Vanderbilt University

2021 - 2021

University of Colorado Boulder

1992 - 2006

University of Colorado System

1993 - 2006

Indiana University

1983 - 1992

Publications