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Weirong Guo | Synapse

WG

Weirong Guo

Consumer Behavior in Brand Consumption and Identification

Chang'an University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

7 pubs · 29 cites · h-index 4

Affiliations

Work Experience

Chang'an University

2026 - Present

University of California, Riverside

2025 - 2025

Harvard University

2025 - 2025

Harvard University Press

2025 - 2025

Office of International Affairs

2025 - 2025

Publications