Richard P. Bagozzi
Consumer Behavior in Brand Consumption and Identification
Ross School
About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
537 pubs · 142,541 cites · h-index 124
Affiliations
Work Experience
Ross School
2016 - 2025
University of Michigan
2016 - 2025
Michigan United
1993 - 2025
Emerald Group Publishing (United Kingdom)
2020 - 2022
University of Lausanne
2022 - 2022