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Terence A. Shimp | Synapse

TA

Terence A. Shimp

Consumer Behavior in Brand Consumption and Identification

University of South Carolina

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

91 pubs · 15,394 cites · h-index 40

Affiliations

Work Experience

University of South Carolina

1978 - 2024

South Carolina Department of Education

1991 - 1991

College of Business Administration

1987 - 1987

Kent State University

1977 - 1977

Publications