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Gerald Zaltman | Synapse
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Gerald Zaltman
Consumer Behavior in Brand Consumption and Identification
Emerald Group Publishing (United Kingdom)
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
183 pubs · 22,271 cites · h-index 49
Affiliations
Emerald Group Publishing (United Kingdom)
Harvard University Press
Boston University
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