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Rajeev Batra | Synapse

RB

Rajeev Batra

Consumer Behavior in Brand Consumption and Identification

Ross School

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

107 pubs · 18,000 cites · h-index 44

Affiliations

Work Experience

Ross School

1994 - 2025

University of Michigan

1990 - 2024

University of Arizona

2019 - 2019

Michigan United

1990 - 2017

American Orchid Society

2014 - 2014

Publications