Pulse Entdecken nav.journalClub Debatten Trends Forschende Zeitschriften

Join discussions, follow papers, and never miss your next session.

Download on theApp Store

Start Entdecken nav.journalClub Trends

⌘+K

Arch G. Woodside | Synapse

AG

Arch G. Woodside

Consumer Behavior in Brand Consumption and Identification

Boston College

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

634 pubs · 24,164 cites · h-index 72

Affiliations

Publications