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Jean‐Noël Kapferer | Synapse

JK

Jean‐Noël Kapferer

Consumer Behavior in Brand Consumption and Identification

HEC Paris in Qatar

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

250 pubs · 14,058 cites · h-index 42

Affiliations

Work Experience

HEC Paris in Qatar

2022 - 2023

HEC Paris

1978 - 2023

Institut National de la Statistique et des Etudes Economiques

2017 - 2021

Pernod Ricard (France)

2009 - 2012

Graduate School USA

2009 - 2009

Publications