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Iain Black | Synapse

IB

Iain Black

Consumer Behavior in Brand Consumption and Identification

University of Strathclyde

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

90 pubs · 1,868 cites · h-index 15

Affiliations

Work Experience

University of Strathclyde

2025 - 2025

Institut Pasteur

2022 - 2022

University of Stirling

2019 - 2021

Heriot-Watt University

2012 - 2017

University of Edinburgh

2010 - 2012

Publications