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Jean‐Charles Chebat | Synapse
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Jean‐Charles Chebat
Consumer Behavior in Brand Consumption and Identification
HEC Montréal
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Research focus
Consumer Behavior in Brand Consumption and Identification
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221 pubs · 10,685 cites · h-index 55
Affiliations
HEC Montréal
Université de Montréal
Hudson Institute
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