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Gita Venkataramani Johar | Synapse
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Gita Venkataramani Johar
Consumer Behavior in Brand Consumption and Identification
Columbia University
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Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
164 pubs · 4,151 cites · h-index 35
Affiliations
Columbia University
Hong Kong Polytechnic University
Nanyang Technological University
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