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Elaine L. Ritch | Synapse

EL

Elaine L. Ritch

Consumer Behavior in Brand Consumption and Identification

Glasgow Caledonian University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

88 pubs · 769 cites · h-index 15

Affiliations

Work Experience

Glasgow Caledonian University

2015 - Present

Emerald Group Publishing (United Kingdom)

2021 - 2021

Queen Margaret University

2009 - 2012

Publications