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Yihong Zhan | Synapse

YZ

Yihong Zhan

Consumer Behavior in Brand Consumption and Identification

Central China Normal University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

12 pubs · 43 cites · h-index 4

Affiliations

Work Experience

Central China Normal University

2006 - 2025

Institute of Geodesy and Geophysics

2023 - 2023

Research Institute of Posts and Telecommunications

2023 - 2023

Wuhan Institute of Technology

2013 - 2013

Publications