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José I. Rojas‐Méndez | Synapse
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José I. Rojas‐Méndez
Consumer Behavior in Brand Consumption and Identification
Carleton University
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Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
77 pubs · 1,956 cites · h-index 22
Affiliations
Carleton University
Carleton College
Schott (Germany)
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