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August 17, 2025

Organizational and Economic Mechanism for the Development of Business Interaction Marketing as the Basis for the Formation of a Socio-Economic Development Strategy

Key Points

The organizational and economic mechanism influences marketing development by creating a structured relationship between business components.
Key elements include methods, techniques, and tools that enhance economic activities in a digital economy context.
This approach uses a systemic view to foster long-term relationships in business interactions, emphasizing mutual benefits.
These findings suggest that effective marketing relies on a well-defined organizational and economic mechanism for strategy formation.

Abstract

The specifics of developing an organizational and economic mechanism for the development of business interaction marketing are of scientific interest as the basis for forming a strategy for socio-economic development, which is especially important during the transformation of the digital economy. It is appropriate to describe the characteristics of an organizational and economic mechanism as systemic, which include the purpose, objectives and functions of the system and represent interrelated elements that determine its internal structure of available resources, interaction tools and links with business processes. The author’s definition of the term “organizational and economic mechanism” is presented, which will allow to define in a new way its specifics and advantages of using it in the development of business interaction marketing and using it as the basis for forming a strategy for socio-economic development. Taking into account the results of scientific research, it was determined that the organizational and economic mechanism is a set of methods, techniques, tools and technologies for organizing the processes of economic activity and influencing economic processes, their regulation and management. The organizational and economic mechanism of business interaction marketing development was formed as a result of scientific research and represents a symbiosis of the organizational component and the economic component in the business interaction marketing system, which are aimed at forming long-term and mutually beneficial relationships and fruitful interaction between them.

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