Simulacra and Media Technology: A Study of Baudrillards Theory of Simulacra

In a consumer society, commodities are no longer primarily driven by use or exchange but are instead viewed through the lens of symbolic value to reflect social identity and cultural significance. Baudrillard argues that ideology is not a neutral tool but rather an image of contemporary reality, creating a self-sustaining simulacrum system alongside information, ultimately leading to a hyperreality statewhere reality is simulated and human experience is replaced by simulacra. With the development of digital ideology, the restructuring of recommendations, social platforms, and virtual images reinforces this simulated order, organising individual identity, emotions, and desires within the symbolic system. Baudrillard's early concepts of the object strategy and seduction sought to break through symbolic hegemony, challenging ideological control through irrational, non-productive means, and rethinking the possibilities of resistance and freedom. This theoretical endeavour critiques technological domination while expanding the agency and proactive response potential of the object itself. Though it fails to offer positive alternative solutions to reality, it provides crucial intellectual resources for modern technology and humanity.