What type of study is this?

This is a Observational study (also classified as: Literature Review).

August 26, 2025

YouTube as a News Source About Public Libraries: An Agenda-Setting and Framing Analysis of U.S. Public Library Video Postings by Television Stations in 2024

Key Points

Agenda-setting themes reveal significant topics concerning public libraries that resonate with viewers, enhancing media visibility.
Analysis of 181 videos showed distinct framing effects impacting how the audience perceives public library content and its relevance.
Thematic analysis captures viewer engagement, illustrating how framing influences audience interpretation of public library news.
Employing both inductive and deductive methods, the research aligns video content with established media framing categories for deeper insights.

Abstract

This qualitative research study examines 181 YouTube videos published about public libraries between January and October 2024 to determine the agenda-setting thematic content categories featured in the videos and media framing effects used to "frame" the content. This research employs thematic analysis to conduct an inductive study of the thematic content categories identified from YouTube video titles and captions. The research applies a deductive research process to categorize the video titles and captions into the media framing categories proposed by Semetko and Valkenburg (2000). Findings indicate how viewers engage with news videos published by the media

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YouTube as a News Source About Public Libraries: An Agenda-Setting and Framing Analysis of U.S. Public Library Video Postings by Television Stations in 2024

Key Points

Abstract

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