However, today, in these industries where innovation is crucial for difference, creativity is an important asset. Creativity, however, is a tricky one to manage since it must align artistic vision with the business strategy. It is about this kind of connection between creative processes and strategic business management. This paper considers this relationshipclosely andsuggests specific methods and frameworks to facilitate such integrated use of creative process and strategic business management. The paper proposes key success factors, challenges to foster an atmosphere of creativity in the business setting, and case studies of how creativity in the business setting is promoted through comprehensive review of relevant literature. Furthermore, it offers managerial guidance in creative industry in meeting the paradox between artistic freedom and business corporate goals.
S et al. (Sun,) studied this question.