The aim of this research is to investigate the effect of organizational support on entrepreneurial intention in the field of medicinal plants, emphasizing the role of personal attitudes and perceived behavioral control. The statistical population was active in the medicinal plant industry, from which 384 people were selected as a sample and completed the research questionnaire. In this research, AMOS software was used to test hypotheses and model structural equations. The results showed that organizational support has a positive and meaningful effect on personal attitude. Organizational support has a significant and positive effect on perceived behavioral control. Personal attitude has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Perceived behavioral control has a positive and significant effect on entrepreneurial intention in the field of herbal medicine. Organizational support has a positive and significant effect on entrepreneurial intention in the field of herbal medicine.
Jalili et al. (Sun,) studied this question.