Exploring the Mechanisms through Which Cross-Border E-Commerce Enriches the Spiritual Lives of Rural Residents

This study explores the mechanisms through which cross-border e-commerce enhances the spiritual lives of rural residents, focusing on its impact in rural revitalization and common prosperity. As digital economies advance, cross-border e-commerce is playing an increasing role in rural development, particularly in Zhejiang Province. This research examines how cross-border e-commerce influences rural residents’ spiritual well-being through pathways such as income improvement, consumption upgrading, and ecological enhancement. By employing both quantitative and qualitative methods, including field surveys and interviews in six representative e-commerce villages, the study identifies key factors contributing to spiritual enrichment, including residents’ income, quality of life, social interactions, and green behaviors. Findings reveal a positive correlation between cross-border e-commerce development and residents’ spiritual wealth, with quality of life identified as the core driving force. The study offers policy recommendations to optimize infrastructure, promote green behaviors, and increase vocational training, ultimately providing insights for enhancing rural residents’ sense of fulfillment and belonging. This research contributes to bridging the gap in understanding how digital economies can foster spiritual prosperity in rural communities.