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September 10, 2025

Consumption Of Green Cosmetics Helps Protect The Environment Of Vietnamese Consumers

Key Points

Environmental awareness positively influences the consumption attitude towards green cosmetics in Vietnam.
A study involving 239 participants provides strong empirical evidence for the positive impact of awareness.
Data analysis utilized Smart PLS 4.1 software, highlighting robust methods in consumer behavior research.
Findings suggest that fostering environmental consciousness could enhance the market for green cosmetics.

Abstract

Green cosmetics – eco-friendly and healthy beauty products – are playing an important role in shaping global sustainable consumption trends. This study reviews the rationale and empirical evidence related to the intention to buy green cosmetics. Specifically, the study conducted data analysis on 239 Vietnamese consumers using Smart PLS 4.1 software. The results show that environmental awareness has a positive impact on the consumption attitude of green cosmetics of Vietnamese consumers.

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Cite This Study

Doan et al. (Sat,) studied this question.

synapsesocial.com/papers/68c1a5f254b1d3bfb60df9eb https://doi.org/https://doi.org/10.64252/za48tz24

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