Community empowerment after the Covid-19 pandemic has opened up 760 thousand peoplehave opened new businesses since the Covid-19 pandemic, and 40% of business actors afterthe Covid-19 pandemic use social media marketing communication to reach a more massiveaudience. The use of social media aims to build brand awareness for a brand because socialmedia has many business features that help marketing activities.This research aims to find outhow Instagram social media as a marketing medium increases Fujishopid Bali brandawareness. This research uses qualitative research methods presented in narrative form. Theresults of this research show that: (1) The forms of marketing carried out by Fujishopid Baliare online and offline marketing, namely advertising on Instagram social media, publicrelations, personal selling, sales promotions and interactive marketing; (2) The strategy ofusing Instagram social media as a marketing medium is used to disseminate productinformation offered by Fujishopid Bali which is uploaded in the form of photos or short videosvia the Instagram story feature, Instagram feeds and Instagram reels to increase interactionwhich can increase brand awareness of Fujishopid Bali in the minds of the public; (3) Thestrategy for establishing Fujishopid Bali's brand image is carried out by establishing brandequity, brand positioning, sustainable brand awareness and becoming the brand preference forFujifilm sales stores in Bali so that this brand preference indicates an increase in FujishopidBali brand awareness in the minds of the public. Key Words: Instagram, Marketing Communication, Brand Awareness
Devi et al. (Mon,) studied this question.