In today’s fast-changing digital environment, marketing strategies have moved beyond traditional methods, adopting innovative approaches that utilize technology to connect with and engage consumers. The integration of digital platforms and the need for a unified presence across multiple channels are crucial in crafting effective marketing campaigns. This multi-channel marketing approach involves utilizing various platforms, such as social media, email, search engine marketing, content marketing, and traditional advertising, to create a cohesive and effective marketing strategy. However, the effectiveness of multi-channel marketing efforts can be challenging to measure and optimize. They can help build brand awareness, reach specific target audiences, and create a more tangible presence in the marketplace. However, traditional marketing can be more expensive and difficult to measure than digital marketing.
Khandal et al. (Wed,) studied this question.
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