Visual artists can be a powerful medium to inspire local people and visitors to stay to a place and enjoy its beauty, local history, cultural heritage and artistic expressions. This study aimed to find out the level of engagement of visual artists towards promoting art appreciation in the tourism development of Roxas City, Capiz, the art forms and activities the city tourism office facilitate for them, and the challenges they encountered in engaging art into tourism. Likewise, the study delved into examining whether these challenges acted as predictor of their level of engagement, all towards gaining insights to a diverse and inclusive tourism industry in Roxas City. This was a descriptive-qualitative and population study of 86 members of visual artists’ organizations in the province of Capiz. A validated and reliability tested researcher-made survey questionnaire was used to gather data and analyzed using frequency, percentage, ranking, mean and regression analysis. Ethical considerations were strictly observed to protect the respondents and their data. Results revealed that visual artists were significantly engaged in painting, and their works were mostly exhibited in the major malls in Roxas City. They were mentally, emotionally and physically engaged in the art activities facilitated by Roxas City tourism despite the fact that they highly encountered challenges and some acted as predictors of their level of engagement, such as artwork protection, financial shortage, and time constraints. These findings indicate potential areas for intervention by the government and private partners to further support the development of art tourism in Roxas City.
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