The Effect of Service Quality and Destination Image on Interest in Visiting Again with Visitor Confidence as a Mediating Variable at Ria Beach Kenjeran Surabaya

The purpose of this study was to prove and analyze the influence of service quality and destination image on the intention to revisit with visitor trust as a mediating variable at Pantai Ria Kenjeran Surabaya. The type of research used is quantitative with an explanatory approach. The population in this study of visitors to Ria Kenjeran Beach is an infinite population. The sampling technique used is Purposive Sampling. The sample used was 100 respondents. Data collection used gform and measured using a Likert scale. The analysis technique used the Structural Equation Model (SEM) tool, then the Partial Least Square (PLS) program was used. The results of this study indicate that: 1) Service Quality has a significant positive effect on the Intention to Revisit at Pantai Ria Kenjeran Surabaya. 2) Destination Image has a significant positive effect on the Intention to Revisit at Pantai Ria Kenjeran Surabaya. 3) Service Quality has a significant positive effect on Visitor Trust at Pantai Ria Kenjeran Surabaya. 4) Destination Image has a significant positive effect on Visitor Trust at Pantai Ria Kenjeran Surabaya. 5) Visitor Trust has a significant positive effect on the Intention to Revisit at Pantai Ria Kenjeran Surabaya. 6) Service Quality has a significant positive effect on the Intention to Revisit through Visitor Trust at Pantai Ria Kenjeran Surabaya. 7) Destination Image has a significant positive effect on the Intention to Revisit through Visitor Trust at Pantai Ria Kenjeran Surabaya.