Marketing Scenario and Profitability of Beekeeping in District Baramulla, Jammu and Kashmir

AbstractThis study evaluated the economic dimensions of beekeeping in Baramulla, Jammu and Kashmir, using an ex-post facto research design and a cross-sectional survey that was conducted in 2021. It determined the producer’s share in the consumer’s rupee, marketing efficiency, and benefit-cost ratio of beekeeping. Primary data were obtained from 102 registered beekeepers using a pre-tested, structured interview schedule. The findings indicated that beekeepers utilized four distinct honey marketing channels. Among these, the “Producer-Consumer” channel was the most widely adopted, with 81.37% of respondents preferring it. This channel also exhibited the highest producer’s share in the consumer’s rupee (100.00%) and achieved the greatest marketing efficiency, calculated at 9.23. Furthermore, the benefit-cost ratio for beekeeping enterprises in the district was determined to be 1.46, emphasizing the economic viability of beekeeping in the region.