A Virtual Lens on Tradition: Safeguarding Intangible Cultural Heritage Through AR and VR

Though less visible and recognized than tangible heritage, intangible cultural heritage (ICH) is essential to preservation. The rise of digital tools, especially VR and AR, is an opportunity to document, maintain, and preserve such intangible cultural heritage. This research note examines the current landscape of AR/VR-based ICH preservation, underscoring its potential for immersive and interactive experiences. Using the case of the Jeju Haenyeo culture, we illustrate how digital storytelling can sustain traditions while engaging broader audiences. Our findings show that immersive technologies support cultural vitality by fostering empathy, promoting community participation, and enhancing visitor experiences. By addressing issues of authenticity, practitioner involvement, respectful representation, and intellectual property, this approach ensures ethical digitization and contributes to the sustainable preservation of ICH for cultural tourism.