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September 10, 2025

How Do Donors Perceive AI Use in Fundraising?

Key Points

Donors' perceptions of AI can significantly affect fundraising success, shaping strategies used by nonprofits.
Understanding donor insights into AI use reveals how technology can enhance fundraising efforts and engagement.
Gaining insights into donor perceptions can lead to tailored approaches that improve major gift solicitation.
The investigation highlights the importance of aligning AI applications in fundraising with donor expectations and values.

Abstract

The Major Gifts ReportVolume 27, Issue 9 p. 6 Donor Insights How Do Donors Perceive AI Use in Fundraising? Kerry Nenn, Kerry NennSearch for more papers by this author Kerry Nenn, Kerry NennSearch for more papers by this author First published: 08 August 2025 https://doi.org/10.1002/mgr.32684Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookxLinkedInRedditWechatBluesky No abstract is available for this article. Volume27, Issue9September 2025Page 6 RelatedInformation

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How Do Donors Perceive AI Use in Fundraising?

Key Points

Abstract

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