A sports event represents a complex system characterized by a specific organization, social and economic structure. Namely, a sports event is a system of interconnected elements such as management, organizational, resource and marketing. This paper refers to the problem of understanding the essence, function, purpose and methodology of the organization of a sports event, as a complex system. The main goal of the work is to present a conceptual model of sports event management, to determine the factors, management functions and techniques that affect the organization of a sports event as a complex system, as well as the application of artificial intelligence during the process of organizing a sports event. The technological process of a sports event and its creation and realization are realized through the application of various instruments and procedures, mechanisms and management functions presented in this paper.
Nebojsa Nebojsa (Wed,) studied this question.