In recent years, increasing attention has been paid to the role of cognitive biases in shaping critical decisions. This research focuses on how framing effects and loss aversion impact decision-making across health, finance, and retirement domains. Leveraging the principles of Prospect Theory, the analysis synthesizes findings from studies to explore the differential impact of various choice frames on decision outcomes. The review centers on studies conducted between 2019 and 2024, highlighting the significance of multiple framing styles and loss aversion tendencies in decision-making processes, especially in high-stakes situations. Results indicate that loss-framed messages are found to be more influential in modifying behavior, especially in health and financial contexts, wherein the threat of losing something is emphasized. Overall, the research concludes that framing effects and loss aversion can be prominent psychological mechanisms in policy, marketing communications, or public health messages. Future research endeavors may encompass longitudinal studies and cross-cultural assessments to widen the understanding of variability around framing effects.
Jingxuan Wang (Tue,) studied this question.