Research on Green Purchase Intention and Behavior: A Bibliometric Analysis (2015-2025)

With the increasing global emphasis on sustainable development, green consumption has emerged as a prominent topic of interest among academics and policymakers. This study conducts a comprehensive bibliometric and visual analysis of literature related to green purchase intention and behavior indexed in the Web of Science Core Collection (SCI and SSCI) from 2015 to 2025. Utilizing VOSviewer software, the analysis systematically examines publication trends, key contributors, core journals, high-frequency keywords, co-citation networks, and international collaboration patterns. The findings reveal that: (1) Research on green consumption has experienced consistent annual growth, particularly after 2020, highlighting heightened scholarly attention; (2) Among nations, China, India, and Malaysia lead in research activity and collaboration; (3) Co-citation analysis identifies foundational literature and key research clusters in the field; (4) Sustainability, Journal of Cleaner Production and similar journals serve as primary publication outlets with significant academic influence; (5) Keyword co-occurrence analysis highlights themes such as “model” “impact” “antecedents” and “determinants” as central to the field; (6) The co-citation network illustrates the evolution of theoretical frameworks and thematic trajectories. These results offer a comprehensive overview of the intellectual structure and developmental trajectory of green consumption research, providing a solid foundation for future empirical studies and policy-making initiatives.