Introduction to the Methodology of Social Identity

Introduction. The identity of a representative of the Russian social system at the turn of the first and second quarters of the twenty-first century is an important characteristic on which the stability and viability of Russia depends. Methods. Philosophy is the most universal system of knowledge and experience, the quintessence of cultural development. Philosophy accumulates and uses the positive experience of all the most significant forms of mastering reality, and is also a meta-knowledge for all relevant practices of cognitive-transformative activity. Results. The main issues to be considered within the framework of the problem of social identity are formulated. The etymology of the concept of “identity” and the varieties of its explications are considered. The most common meanings and modes of using the concept of “identity” are given. The variants of using this concept in relation to social systems and public relations are considered separately. The phenomena of identity and subjectivity are correlated as characteristics of participants in public relations. Discussion and Conclusion. The relevance of the identity problem and the importance of forming a methodology for analyzing priority issues of this issue are substantiated. Further steps are outlined to detail and concretize the theoretical and practical components of a wide range of issues within the framework of the problem of social identity.