Pros and cons of the European approach to regulating artificial intelligence.

Issues related to legal regulation in the field of artificial intelligence are currently being discussed by politicians, business representatives, and scientists. This is due to the rapid development of this group of digital technologies and their expanding practical application. The approach that has attracted the most attention is the approach to regulating artificial intelligence being developed by the European Union. The subject of this study is the features of the European approach to regulating artificial intelligence, some of which contribute to the improvement of European legislation and increase the chances of borrowing European experience outside the European Union, while others hinder this. The aim of the work is to highlight the advantages and disadvantages of the European approach, determining how strong the former are and how removable the latter are. The main method used in the research process was the formal-logical method, along with descriptive, comparative-legal, and systemic methods. The results of the study are scientifically novel, demonstrating not only the features of the European approach that distinguish it favorably from other approaches or, conversely, weaken its competitiveness, but also the reasons for the formation of these features, which allows us to conclude that the overall prospects for this approach are positive for the future.