The research aims to analyse and valorise the material and immaterial heritage of vernacular architecture,with particular focus on Basilicata and its masserias as emblematic examples of deep-rooted andsustainable building knowledge. Through the mapping of traditional materials (such as raw earth, clay,wood and straw) and the study of construction and decorative elements, the work has developed atransdisciplinary methodology that combines architecture and design to support the creation of new designobjects inspired by these elements. This approach interweaves digital innovation with the historicalmemory of techniques and traditions that define the identity of these places. The process was enriched bya comparison with similar contexts and realities, such as those in Spain, to explore parallels thatcontribute to a European perspective on the topic. In this vision, masserias, like other examples ofvernacular architecture, are considered not only objects of physical restoration but also opportunities tonarrate and enhance territorial identity through methodological strategies that combine design andarchitecture. These processes can activate dynamics of cultural, environmental, social and designsustainability, fostering new opportunities for interaction and promoting wide recognition.
Mazza et al. (Wed,) studied this question.