Abstract In the era of the digital economy, digital competence is a crucial skill for navigating the digital landscape and an invaluable asset in the information society. The consumption of sports is influenced by many factors, including personal characteristics, family characteristics and the characteristics of the region in which the family is located. The enhancement of digital competence is of great significance in broadening income channels, improving income levels and upgrading the consumption structure. Based on data from the 2017 China Household Finance Survey (CHFS), the article empirically examines the impact of digital competence on household sports consumption based on constructing household digital capability scores. The results indicate that digital competence has a significant positive impact on household sports consumption. This conclusion remains robust even after considering potential endogeneity and conducting robustness tests. Further analyses show that digital competence is more effective in increasing household sports consumption for households characterized by higher levels of personal education, urban households, higher total household assets, and higher participation in household entrepreneurship. Digital competence promotes household sports consumption mainly by raising the level of household income. It is recommended to accelerate the development of the digital economy, establish a comprehensive mechanism for cultivating digital competencies, and fully leverage these capabilities to promote household sports consumption.
Wang et al. (Thu,) studied this question.
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