Against the backdrop of the rural revitalization strategy, this paper focuses on the practice of agricultural-tourism integration in Yanting Town, Cangnan County. Through on-the-spot investigations and data analysis, it systematically sorts out the town's resource endowments, development bottlenecks and un-derlying causes, and puts forward a development path featuring "industrial chain integration, cultural empowerment and technology-driven". The research shows that Yanting Town needs to break through the extensive development model of "relying on seafood and being affected by seasonal fluctuations". By building an innovative system of "crab culture IP leadership, land-sea spatial linkage and in-depth integration of the primary, secondary and tertiary indus-tries", it should become a demonstration highland for agricultural-tourism inte-gration in the coastal areas of southern Zhejiang, providing a replicable practical model for coastal counties.
Dai et al. (Thu,) studied this question.
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