This article examines branding as a strategic and multidimensional process for faith-based organizations, highlighting its importance for credibility, recognition, and stakeholder trust. Far from being limited to corporate contexts, branding is reframed as identity-building, aligning mission, values, and visual identity with organizational purpose. Through case studies including the Tzu Chi Foundation, BRAC, Grameen Bank, and Islamic Relief Worldwide, the analysis demonstrates how authenticity, consistency, and cultural sensitivity foster legitimacy in resource-constrained environments. The article further outlines practical strategies — such as simplifying brand messaging, involving local designers, and leveraging digital platforms — to help organizations maximize impact with limited resources. Branding is thus positioned as both a managerial and ethical practice, essential for sustaining legitimacy and amplifying faith-based missions.
Anna Neya Kazanskaia (Wed,) studied this question.