Blockchain for Sustainable Organic Food: Enhancing Traceability, Transparency, and Trust

Key Points

• Blockchain technology significantly enhances food traceability, leading to increased consumer trust in organic products.
• The findings indicate that improved transparency in food supply chains positively influences consumer intentions toward purchasing organic food.
• This research utilizes an observational analysis to examine the effects of blockchain on consumer perceptions and behaviors in the organic food market.
• The implications of this study highlight the potential for blockchain to enhance trust and transparency in the sustainable food sector.