What type of study is this?

This is a Quantitative Study study.

October 5, 2025

The Effect of Product Quality and Halal Label Perceptions on Wardah Consumer Preferences

Key Points

Product quality positively impacts Wardah consumer preferences at Nirwana Cosmetics.
Perceptions of halal labels significantly enhance consumer preferences for Wardah products.
Multiple linear regression analysis confirms the significant relationship between product quality and consumer preferences.
The study emphasizes the importance of halal label perceptions in consumer purchasing decisions for Wardah.

Abstract

This study aims to determine the effect of product quality variables and perceptions of halal labels on Wardah consumer preferences at Nirwana Cosmetics, Mamuju Regency. The method used in this study is quantitative, with primary data obtained through questionnaires. Respondents in this study were all customers who made purchases at Nirwana Cosmetics, Mamuju Regency. The sample was taken using the accidental sampling technique, with a sample size of 30 respondents. Data analysis in this study used multiple linear regression, validity test, reliability test, t-test, and F-test. The results showed that product quality and perceptions of halal labels had a positive and significant partial effect on Wardah consumer preferences at Nirwana Cosmetics, Mamuju Regency. In addition, product quality and perceptions of halal labels also had a significant simultaneous effect on Wardah consumer preferences at Nirwana Cosmetics, Mamuju Regency.

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