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Media portrayal has a huge impact on young fashion and style preferences, driving both social and personal trends. This study investigates whether media portrayals, such as social media, television, and fashion businesses, influence young adults' fashion choices and self-image. The study investigates the influence of exposure to media on fashion preference formation through the analysis of collected datasets. The key findings show that fashion personalities and media channels have a significant impact on style acceptance. The study focuses on how brand reputation and the variety of media content impact consumer behavior. It employs SPSS software to conduct statistical methods, such as Chi-Square tests, to examine the link between demographic factors and media influence. The findings underscore the dynamic nature of fashion trends influenced by media and emphasize the need to understand how media shapes the fashion choices of today's youth.
Harinaiha et al. (Tue,) studied this question.